The brand came to TikTok Shop cold in June 2025 — $0 in affiliate GMV, 28 creators, no outreach engine running. Twelve months later it is a $351K/month machine: total GMV up roughly 14.5×, affiliate GMV from $0 to $222K, and a roster of 787 creators posting 2,473 videos a month. The whole thing was built from a standing start.
The brand arrived with a proven product and no presence on the channel its shopper actually scrolls. In June 2025 the shop had done $24K in total GMV, $0 of it creator-driven, with a handful of creators and no outreach engine in motion.
No creator engine. $0 affiliate GMV; 28 creators, 41 videos, zero DMs or collab outreach running.
A trust-driven category. Kids' and family supplements demand credible, high-volume creator proof to convert.
Everything to build. Roster, outreach, sampling and content — all from a standing start.
Recruit the demand, don't rent it. We built the roster and the outreach machine that feeds it — then kept it producing.
Twelve months, one creator engine, built from zero. Every input metric went from a standing start to scale.
| Metric | Jun 2025 | Jun 2026 |
|---|---|---|
| Total GMV | $24.16K | $350.68K |
| Affiliate GMV | $0 | $221.87K |
| Distinct creators | 28 | 787 |
| Affiliate units sold | 0 | 6,365 |
| Videos posted | 41 | 2,473 |
| Video views | — | 22.85M |
| DMs sent | 0 | 239,392 |
| Target collabs sent | 0 | 234,109 |
| Samples approved | 1 | 1,106 |
| Lives posted | 0 | 279 |
$0 in affiliate GMV to $221.87K/month in twelve months — entirely on a creator engine built from scratch.
Same engine, your category. Tell us where the account is today and we will show you what the next ninety days look like.
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