Platform Allocation

TikTok Shop vs. Amazon: Where the Next Incremental Dollar Should Go

For a brand already clearing real volume on Amazon, TikTok Shop isn't a replacement channel — it's where the next incremental dollar can go further. Here's the honest math on where each platform earns its keep. Jackie He · August 25, 2026 · 7 min read Read the post → Creator Marketplace

How the TikTok Shop Creator Marketplace Actually Works, Move by Move

For a brand already doing real volume, the Creator Marketplace isn't a tool you check once a week. It's a bench: who you source, how often you seed them, what they earn, and when their content is proven enough to hand to GMV Max. Jackie He · August 18, 2026 · 7 min read Read the post → Live Shopping

TikTok Shop Live Shopping: What Actually Moves GMV During a Launch

For brands already doing real TikTok Shop volume, a Live launch isn't a content experiment. It's host selection, pre-launch seeding, real-time bid management, and one follow-up number — run as one sequence, not four separate tasks. Jackie He · August 11, 2026 · 5 min read Read the post → Platform Economics

TikTok Shop Seller Fees: What They Actually Cost at Scale

Every brand vetting TikTok Shop asks some version of the same question: what's the real take rate? The honest answer is that the platform fee is smaller and simpler than most brands expect — and the number that actually determines your margin at scale isn't published anywhere. Jackie He · August 4, 2026 · 6 min read Read the post → GMV Max

What Is GMV Max on TikTok Shop? (And How Two Brands Turned It Into Real Revenue)

GMV is the scoreboard on TikTok Shop — GMV Max is the paid lever that moves it. Here's what both actually mean, and how two food and beverage brands turned GMV Max into real revenue: one by fixing it, one by stacking it. Jackie He · July 28, 2026 · 6 min read Read the post → Affiliate Strategy

How TikTok Shop Affiliate Programs Actually Work (and How to Build One That Converts)

Affiliates are usually the widest revenue lane on TikTok Shop — and the easiest one to run into the ground. Here's how the mechanics actually work, and the four moves that turn a stalled program into the channel driving most of a shop's GMV. Jackie He · July 21, 2026 · 7 min read Read the post → Agency Evaluation

What Is a Social Commerce Agency? A Buyer's Checklist for TikTok Shop

The term gets used for everything from a two-person UGC shop to a full TikTok Shop operator. Here's what the category actually means — and the four things worth checking before you sign a retainer. Jackie He · July 14, 2026 · 6 min read Read the post → TikTok Shop Strategy

TikTok Shop Strategy for 8- and 9-Figure Brands: Treat It as Retail, Not Social

The brands clearing six-figure months on TikTok Shop aren't posting harder. They're running a retail operating system — affiliates, shop operations, and paid amplification working as one engine. Jackie He · July 8, 2026 · 5 min read Read the post →